I want to be up front about what I do… I am building a social media program for the Ohio State University Medical Center. I love my job. Over the last couple of days, I’ve heard rumblings that we may want to allow certain areas of the medical center to shut down access to social media.
To a certain extent, I’m not completely opposed to this. I wouldn’t want a physician surfing YouTube when the physician should be providing care to a patient. At the same time, is turning off access the best way to ensure our physicians, nurses, or other staff are attending to their responsibilities? Well, it depends on who you ask.
I’m of the mindset that managers should be able to set boundaries for employees, teach them responsibilities that come along with access. Of course, I am keenly aware of all the opportunities that social media afford us to connect with patients and customers. What about the people who aren’t aware? It’s not that they are wrong thinking we should shut off access… if they don’t see the value, why would they want the headache of having to manage its use in the workplace? I empathize with them, I’ve managed people.
This all begs the question… Would You Use Social Media To Stay Healthy? Would you connect with a physician or care team to talk about best practices? Are you already talking to your friends about health issues? Would you want a health care provider to chime in on that conversation? Would you engage a health care provider?
As health care professionals, we have a responsibility to keep patient health information private. How do you view this responsibility in regards to social media?
Please take 5 minutes and pick a question or two to answer because I need your help. I need every piece of evidence I can find to make a case that turning off social media will adversely impact our ability to serve our customer in every corner of our business.